Dyson Germany · Ongoing since 2020

Campaign & Event Content

Five years, many shoots.

Store launches, trade fairs, influencer events and product campaigns. We've been covering Dyson Germany's live moments since 2020. The relationship grew gradually, through recommendations and repeated work rather than a formal pitch.

ClientDyson Germany

Since2020

ServicesEvent Content · Campaign Film & Photo · Store Launch Coverage

Festival Campaign, Germany

How it started

First contact came through a recommendation. A single event shoot turned into a recurring relationship as Dyson Germany expanded their activation calendar.

Our role

On-site film and photo for live moments. We handle everything from briefing to final delivery, structured for social, press and campaign use.

Deliverables

Event FilmCampaign PhotoShort-form VideoStore LaunchInfluencer EventsTrade Fair

We've been working with Dyson Germany since 2020, covering store openings, trade fair appearances, influencer events and campaign shoots across Germany. Each project brief is different, but the process is consistent: understand the output first, then plan the shoot around it.

The work

From product launches at flagship stores to influencer activations and trade fair coverage. The brief changes, the output changes, but the underlying logic stays the same. We know before we arrive what format each clip needs to be, which platform it goes to, and how long we have to deliver.

How we work

No over-engineered production process. We keep the crew small, the communication direct, and the output clean. When the same team shows up for the fifth time, logistics get faster and results get better.

Over time

Five years in, we know Dyson's visual language, their approval rhythm, and what kind of content their team actually uses. That institutional knowledge is something no brief can replace.

James Dyson in Berlin